There are three major keys to success with your Facebook Ads:
- Copy
- Graphics
- Targeting
Today, I’m going to focus on writing copy that converts, but I want to quickly mention graphics and targeting because they are so important to getting the results that you’re looking for in your campaign: leads and sales!
Facebook Ads Graphics
While the copy is what will draw your customers in, the secret is capturing their attention with your Facebook Ad design. Then they will scroll up to see your copy and click through (if they haven’t already because of your ad design).
If you’re good with graphics, you can whip something like this up in Photoshop in just about 10 minutes. If not, that’s ok.
One of my favorite non-Photoshop tools is Canva. They even have a pre-made layout the optimal size of your Facebook Ad. If you’re really not good at design or don’t have the time to make something like this then find a designer to do it for you or use one of these done-for-you templates from my shop here. These are all easily editable on Canva – and you won’t have to pay a designer every time you want to advertise a new offer.
The graphic above is actually included in this Facebook Ads Template Pack!
Facebook Ad Targeting
No matter how amazing your graphic and your copy, if you don’t nail down your Facebook Ads targeting, you’ll be paying more for your leads than you should be – which will reduce profits and return on the campaign.
Your targeting will include both warm and cold audiences – i.e. people who are familiar with you already and new prospective customers.
I’m working on an Ad Targeting Workbook that’s similar to my Welcome Series Email Planner workbook that will help you get super clear on the Facebook Audiences to target with your ads.
Now let’s chat about your copy! I’ve created a workbook for you to follow along with these 3 techniques that you can rinse and repeat for every Facebook Ad campaign you run.
Here is the Exact Method I use to Write Facebook Ad Copy that Converts with Pinterest, Google, and Amazon:
I’ll breakdown each one by platform.
1. Using Pinterest to Write Your Facebook Ad Copy:
First, a little LOVING request – I pin everything about email marketing, Facebook ads, and other online strategies to grow your business. Follow me on Pinterest here.
Second, let’s get down to business.
Step 1: Start typing your niche in the search bar on Pinterest. You’ll see search suggestions like this:
This is a great way to discover exactly what your potential customers are searching for on Pinterest.
Make note of the top suggestions. This list can help you write your copy and give you topic suggestions for future keywords and blog post topics.
Step 2: Find 3-5 Popular Posts and Read The COMMENTS
Since I’m searching for content on email marketing, I came across several highly shared blog posts. These are likely the ones to have the highest amount of blog comments as well.
After scrolling through the post quickly to make sure it fit the topic I’m working on, I went right to the comments section and started browsing. What did I find? Pure gold!
Take this comment for example:
You could focus your copy around connecting with your audience while still being vulnerable and authentic. Something like this:
Are you ever afraid to hit “send” on your broadcasts because you’re worried you’ll be too vulnerable for your list?
Stop worrying now! Get my free guide to connecting with your audience authentically in your email marketing.
BOOM!
There you have content that is going to stand out among generic Facebook Ad Copy.
Need a template to keep track of these methods?
Using Google to Write Your Facebook Ad Copy:
You’re busy, so I’m going to keep this second short and sweet.
Repeat Steps 1 + 2 on Google by looking at the top search results for your keyword, reading the comments, and using the research to write your effective Facebook Ads copy.
Using Amazon to Write Your Facebook Ad Copy:
Step 1: Go to Amazon.com and change your search category to Books.
Step 2: Start typing in your niche or keywords. Make note of the top suggestions and save them for your copy and future content.
Step 3: Choose a book that has a high number of reviews.
Step 4: Read through the reviews to see how customers are responding to the content and pay close attention to their language. Complete this step for multiple books.
Take this review for example:
Specifically the last line:Making this a perfect guide for marketers who are not paying enough attention on their e-mail efforts.
You could use this as a highly effective headline:
Not Paying Enough Attention To Your Email List?
That’s a scroll stopping and emotional headline if you ask me!
Integrating these three platforms to help you write your Facebook Ads Copy make take extra time on your end, but the results will speak for themselves with clickable copy that is converting.