If your trying to take your offline business and move it online to reach more people (or even have a 100% online business), then you probably have been frustrated with getting started with email marketing and actually getting people to subscribe to your mailing list at one point.
That was me at the end of 2014 before I started using Leadpages. After I started using Leadpages my lead conversion rate jump from about 1% to 35-40% for my most popular opt-in free.
Plus, I started getting questions from you about those beautiful looking landing pages that I was sharing all over the internet since I make my own graphics and offer pre-designed templates for Canva over here. (LINK) How did I make them? How long did it take? Did I have to hire a designer?
So, since you are serious about building your business online and growing an email tribe that loves you, then this post is for you.
Before we dive into how to use Leadpages. Let’s talk about what it is in case your a LP newbie.
what is leadpages?
LeadPages is an online tool that helps you customize the beautiful looking template and turn them into landing pages, optin freebies, and webinar registrations. They even offer templates for your sales pages and thank you pages. It’s a tool that I’ve been using since January 2015 and seriously use every single day. I also want to tell you that I’m an affiliate for LeadPages which means I might make a commission if you click through and sign up for LP. As you know I only share affiliate links for products I believe in. Actually, chances are high that you’ve already interacted with LeadPages at some point since you’ve landed on my website, so you know I’m for real.
leadpages is not an autoresponder or email service
One thing I want to make very clear is that Leadpages isn’t a replacement for your current email services like Aweber, ConvertKit or MailChimp. Meaning it doesn’t actually send out emails for you. So why should you use it? It’s a tool you use as a partner with your email service to increase your subscribers by offering great looking optin forms all over your website from static forms to pop-up boxes to exit notifications.
Still haven’t chosen an email service? You should read this post: Why I Switched from Aweber to InfusionSoft to ConvertKit (Even Though it Meant Losing $2,000)
are there any free alternatives to leadpages?
I’m a firm believer that you get what you pay for when it comes to automation and customization – especially with LeadPages.
However, I know what it’s like to be on a budget when starting your business, so I wanted to give you my favorite free alternatives to LeadPages.
Depending on your email provider, you may already have access to building landing pages within your account. I use ConvertKit to grow my email list. You can make newsletter sign up forms that display on your website, but also link to landing pages hosted by ConvertKit. There is very limited customization, but you may find the works for you. Here’s an example of a simple landing page made with ConvertKit:
If you’re using WordPress for your site, BluChic Landing Pages are a perfect alternative. You can get 7 professionally designed landing pages for only a $67 one-time payment (vs the monthly fee with LeadPages).
7 ways leadpages can help you grow your business
1. Add An Opt-in Form to Your Website or Stand-Alone Landing Page
LeadPages simplifies the whole processes of getting people to join your email list. The hardest part about getting new subscribers is actually asking them to sign up. With LeadPages, you can add multiple opt-in offers on your website. This increases the numbers of freebies they see and increases your conversions. If you don’t have a full scale website launched yet, that’s ok. You can create a Landing Page for people to visit while you’re updating your own website.
2. Add a Pop Up Box to Your Website
Surprise your visitors with a freebie! Make sure this is specific to your audience to get them excited about your free offer. My favorite part about this is the timing. You get to pick how often the box appears and when it appears on your site. This means you won’t bug readers every time they come to your website. They even have an ‘exit pop’ to catch visitors as they leave. This is a pop up visitors get when they first visit my website JennaDrew.com that shares essential oils tips and gluten free recipes:
3. Register People for Your Webinar and Your Email List at the Same Time
No more missing out on the Follow Up! We’ve all heard the saying that the fortune is in the follow up, right? But how can you follow up with webinar attendees if you’re sending them right to a GoToWebinar or other webinar platform registration page. When you send them to a LeadPages webinar registration page, you’ll get them registered for your webinar AND your email list all in one click. This is the most valuable part of any sales funnel that starts with webinars.
4. Increase the Overall Feel and Function of Your Website
LeadPages is very customizable and has templates that make your pages and opt-ins look pretty. When your visitors see this well-designed opt-in box, you’ll be seen as much more of a professional.
5. Easy Grow Your Email List From Your Facebook Page
Integrate your LP account with your Facebook page and see your conversions jump. People are already interacting on your Facebook page, especially if you’re going for engagement. While there’s a few ways to grow your email list on Facebook with the “Real Estate” Facebook provides, adding a tab with your freebie offer is still one of the best ways to get subscribers from Facebook. Here’s the opt-in offer on my Facebook page where I share gluten free recipes and lifestyle tips:
6. Offer People Specific Opt-ins Based on The Pages They Visit
Instead of offering a blanket opt-offer across your website, you can get more targeted by offering a freebie that’s specific to the article topic your visitor is reading with LeadPages. If they are reading a blog post about How to Write a Blog Post in 5 Minutes or Less, then offer a Checklist Before You Hit Publish on Your Next Blog Post on that page. The more specific you are with your freebie, the higher the conversion rate you’ll have (and the faster you’ll grow your list).
7. Easily Share Videos that Look Clean
LeadPages also has video templates. I love using these for my webinar replays and video sales funnels. It makes them look super professional and match my branding – without much effort or design experience on my end. Bonus is that you can even schedule a “buy now” button to appear during a specific time of the replay. Here’s a look at one of my webinar replays for my signature program FB Elevation that teaches health coaches and service-based entrepreneurs on how to use Facebook Ads to Boost Business.
Ok, I could keep going with the different ways I use LeadPages with my business. They also have some great tips on their site about growing your mailing list. These are just a few of my favorite that I’ve personally used. What about you?